Here’s How You Can Write A Perfect Email Asking for Referrals
You probably know that getting a customer through a referral means you save money on ads
What may come as a surprise is that a referred client is likely to provide twice the lifetime value of a non-referred customer. The reason is that this customer comes to you already trusting that you will sell them a great car or property.
But how to ask for referrals in an email? This doesn’t have to be painful or embarrassing. A well-worded email is one of the most popular ways of asking for referrals.
Maintain Your Email List
The first step is to identify your happiest clients. Put them at the top of your list but make sure to keep adding to it. When you prioritize these top-of-the-list-satisfied clients, your referral program will surely be off to a brilliant start.
Your email list will provide an excellent way to develop connections and grow your client base. You can let them know about new products, services, and offers.
How to Write The Perfect Email Asking for Referrals
Keep It Concise
Like in most cases, keeping your email brief is key. When asking for a recommendation or referral you’re already asking for a favor from your customer. Don’t make that favor include reading a page-long email. Avoid irrelevant information and extra words. Get to the point right away, and keep your content short and sweet.
State The Rewards & Incentives Clearly
If you’re offering any incentives for the referral, state them clearly. Your clients will be eager to know what they get from making the recommendation. Will they get a gift card, a product sample, or a cash discount? Let your clients see this information. Even if a client genuinely enjoyed and appreciated your service, it’s easy to push aside work with no reward.
Use Email Signatures
You can set up your customized email signature to add information about your promotions or referral program. Your customized signature will be a part of every email you send. The best part of this strategy is that your client will read it each time you send them an email.
Create A Call to Action
Your clients are likely to be engaged with your email for a short while. End your well-worded email with a call to action. This can be a simple statement like ‘Click here to make your referral’ and add a hyperlink with a simple template or form.
Personalize Your Email
One very simple way to personalize your email and make your client feel valued is to add their name. This will help you create a connection with your client and motivate them to respond to your request for a good and positive referral.
Make Your Move At The Right Time
The right time to send your email is right after a sale comes through. This is when your clients are in a happy place and most engaged.
If you provide remodeling services, your client is most engaged when you’ve just completed the project successfully. In your email, highlight how successfully you have worked together to create the space they envisioned. You can also say that you are looking for more clients like them.
Make The Referral Beneficial for Them
When your already satisfied client believes that they will get a positive value from making the referral, they are more likely to do so. Encourage them by using an incentive that holds value for them.
For example, you can write about the car you sold and how it provides benefits to them. Also, invite them to your referral program and offer an incentive, such as 20% off on the first oil change for them and their friend who purchases a car from you.