October 12

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5 Ways to Get The Best Referrals

Referrals are one of the most powerful elements, essential for attracting new clients and generating new business. 

As a provider of professional services, such as real estate and car sales, or a remodeler, you are continually focused on finding new clients and retaining previous loyal ones. But do you know how powerful referrals are? And an even more important question is how to get referrals?

What Are Business Referrals?

Business referrals are when anyone in your current network recommends your services or business to a potential client. This could be a spontaneous referral or the outcome of a conscious, well-executed marketing process.

How Do Referrals Work?

Approximately 92% of consumers rely on referrals from friends, family, and colleagues. In fact, word-of-mouth can improve the effectiveness of your marketing efforts by 54% or more. 

This is why it makes sense that you use referrals as a part of your marketing plan. According to research, you are likely to see up to a 70% increase in conversion rates when you use referrals consistently.

The bottom line is that consumers trust referrals. When they hear or read positive reviews from people they know or even strangers, it impacts their buying decisions. So step up your referral program and see for yourself how quickly your client base starts expanding.

5 Ways to Get The Best Referrals

Whether you are selling cars or real estate, if you’ve been providing excellent services, referrals will come naturally. However, the natural course of expanding a business through organic referrals is rather slow. 

Like most successful service providers, you can make a conscious effort to speed up the process. You will be pleasantly surprised by the higher ROI a little effort will make. 

Here is what you have to do:

  • Identify important individuals in your circle of friends, family, and clients.
  • Invest in these connections.
  • Ask them for positive referrals.
  • Or get referrals without asking by using innovative strategies.

How To Get Referrals Without Asking

  1. Exceed Expectations

For your customers to rave about you, you must exceed their expectations regarding the services you are providing. 

Go beyond your obligation and do something that impresses them completely. Talk about your positive experience with them in your social circle and social media. Your clients will surely respond in kind and give you the best referrals.

  1. Customer Loyalty Programs 

To give your very loyal clients something more, start a customer loyalty program. Offer rewards for continuing their business relationship with you as with a point-based program. 

You can also add additional benefits for recommendations and referrals, and you will find them doing your marketing for you.

  1. Keep Your Clients Engaged

Even after your business transaction is over, continue providing value to your clients. The key is to keep them engaged so that they keep thinking about your excellent brand and services. You can do this by developing a long-term business relationship, providing additional information, and frequent check-ins. 

  1. Provide A Referral Template

Your clients are likely to be busy, so it is important to be mindful of that. Instead of waiting for them to make up a referral, be proactive and give them a simple template. This will get the ball rolling and get you a well-worded referral that says just what you need.

  1. Invest in A Customer Referral Program

As a small business, you want content that appeals to your clients. By investing in a customer referral program, you can benefit from the expertise of professionals and experts in this field. 

The program providers will help you design a simple and effective plan to get good referrals that will expand your customer base.

All you have to do is promote these referrals and see your business grow!   


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